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The Ironman Triathlon became the first digital wristwatch under the Timex brand name in 1986.ĭivers loved this watch for its 100meters water-resistant feature, and it exceeded the sales of the original triathlon watch. Timex collaborated with notable athletes in the 1980s and produced efficient and reliable timepieces. The company recovered from the Quartz crisis with its production of sports wristwatches. This decision turned out profitable because the waterproof Ironman models became the talk of the town again.

Timex decided to work with the new quartz movement and add its spin rather than against the innovation. It dropped its diverse ventures and channeled all resources into reviving its wristwatch business. The only way to maintain its spot in the American industry was to return to its roots – solely watchmaking. It got worse when the Ingersoll-Disney and Polaroid deal expired, and the Mickey Mouse Wristwatch production stopped. The Timex Corporation’s wristwatches controlled the market for the longest period until the early 1970s when the Asian’s Quartz movement threatened to topple the watch market.Ĭonsumers gravitated towards cheaper wristwatch models, and Timex’s pieces’ affordability didn’t matter. So, the company accounted for one in every three watches sold in the USA, and in 1969, it officially became the Timex Corporation. The Timex watch passed through a dishwasher, entered a paint mixer, got jack-hammered, tossed in a motorboat propeller, took a beating from a baseball bat, yet it survived all these feats.īy 1962, Timex Corp’s armallory war tech devices became popular. show host John Cameron Swayze as its spokesperson, the Timex brand launched a nationwide campaign. This new material was durable, and the Timex watches withstood rigorous testing without stopping. The current managers Olsen and Lehmkuhl reduced the production cost by leveraging wartime R&D, thereby making movements from ultra-hard alloy steel – Armallory. Timex takes a Licking and Keeps on Ticking (Source: Monochrome Watches) Its famous AdAge campaign solidified its durability claim by passing notorious athletes’ drills. “The watch that takes a licking and keeps on ticking” could withstand tough situations earning it a reputation for durability. 1950 – 1970 Relationship With Polaroidīy 1950, the Timex wristwatch was a hot commodity in the timepiece market. When Timex took over, its first wristwatch was a Limited-Edition Nurse Wristwatch during the Second World War. already produced wristwatches under the Ingersoll name, so that market transition was easy. Wristwatches became a necessity during the World Wars, rather than mere fashionable women’s jewelry. Mickey Mouse Watches at Disney Parks (Source: WDW Fanzone) Consumers resonated with the affordability of the brand’s timepieces despite its quality compared to others of its era. Together, they made market favorites like the Jumbo, Mickey Mouse Wristwatch, and Ingersoll Yankee. in 1957, which sold its business to the United States Time Corporation in 1944. By the time it took over, the former company had a budding relationship with Ingersoll Watch Co. Timex collected the baton from the famous Waterbury Clock Co. With this success in the new field came a split in the United States Time Corporation. The new company made a splash in the market and had the best advertising from T.V. (then Ingersoll-US Time Company) diversified to producing military weapons. Under the leadership of its new Norwegian manager Thomas Olsen, the Timex Watch Co. is not one of the horology founders in the USA, it has an impressive pedigree. Regular people vouch for its affordable quality, which was its selling point.Īlthough Timex Corp. Timex Group wristwatches may not be popular amongst the brass and brawn, but it’s earned its spot in the history pages. Identification of Vintage Timex Watches.We focus on a comprehensive variety at a range of prices. Kenilworth By Sir Walter Scott Fm Lupton PublishingĪntiques Pickers Collection - Antique Gas Globes, Antique Lamps, Antique Rugs, and more.Showcasing Bulova available on sale.

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